There’s no denying that Twitter will help create increase your brand awareness. It’ll also help you keep up with the recent developments in your industry. You can even use it to boost your website’s SEO. There’s a catch though; you have to know how to create an engaging and impactful strategy. Here’s how to do it.
Find your Voice
You have to establish a well-defined voice for your brand to help you set the tone for your strategy. You may consider hiring a talented content creator whose style aligns with your brand. Your brand’s voice should deliver a specific message, resonate with your target audience, be fresh and original as well as mirror your core values.
While it makes perfect sense to plan ahead, it is essential to remain adaptable. In fact, you’ll create some of your best Tweets on the fly. So, don’t be afraid to stray from your schedule if you get a good opportunity. You can, for instance, take advantage of trending topics, unexpected world events and so forth.
Also, accept the fact that it takes a while to create a sizeable following on Twitter. Be ready to use a helping hand to get more followers too. Consider using a paid follower service to grow your audience. Even then, be careful when selecting a paid follower service to avoid getting scammed. Speaking of scams, The Small Business Blog exposes Devumi, a company accused of selling fake followers to unsuspecting customers. It also suggests alternatives that can help you achieve real organic Twitter growth without losing your money.
Make Use of Editorial Calendars
Look around, some of the biggest brands on Twitter have an endless supply of content. Ever wondered how they do it? Well, they use something called an editorial calendar. The point is, planning and organization is an integral part of Twitter marketing. You, therefore, need to have a shared document where you’ll add, edit and update content. An editorial calendar will help you prepare for upcoming events and keep track what you want to work on in advance.
Schedule your Tweets so they can reach your target audience during prime times or when they’re likely to be online. And the beauty of it is that you can schedule Tweets from the ads campaign dashboard. Don’t worry if you line of business does not involve advertising, this feature is available for use at no charge. Also, don’t forget to create conversations to make your marketing campaign more comprehensive.